Amazon Kindle Fire HDX 7 vs Roku 3

I am not a fan of watching TV/Movies on a tablet but I know people that are. What do you think? Could you watch Amazon Prime on a Amazon Kindle Fire HDX 7?

Source: http://www.streetwisetech.com/2014/08/amazon-kindle-fire-hdx-7-vs-roku-3-battle-tablet-video-streamer/512209.html

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